How to create the perfect blogging schedule

We all know consistency (combined with strategy and marketing) is the key to a successful blog.
One of the most effective ways to maintain this consistency is by creating a good blogging schedule.
A good blogging schedule will help you stay organized, ensure a steady flow of new content, and keep your readers engaged.

Writing an amazing blog post is only half of your task as a blogger; the other half will be promoting your blog post. A good blogging schedule will help to do this consistently, resulting in a boost in your traffic, newsletter subscribers, and social media followers, ...

In this article, you will learn how to create your perfect blogging schedule.

1. Set your blogging goals

use a timer for the Pomodoro technique

Before you start creating a schedule, it is important that you define your blogging goals. These goals will influence the posting frequency of your content.
Everyone's goal is to make as much money as possible. But you have to be realistic and plan how to reach this.

Common blogging goals include traffic growth, engagement, revenue, email list subscribers, etc.
These are measurable and useful items if you analyze them well and track them back to a meaningful result.
Set short-term and long-term goals in which you want to achieve these results.
Let's say your goal is to attract x daily visitors in 6 months' time. During this period, you can regularly check the amount of visitors. And depending on the outcome, you can adjust your blogging schedule.
Analyze the numbers and see where you did wrong, what can be improved, whether you should upscale or not, increase or decrease the number of blog posts, etc.

Before diving into creating your schedule, check the resources available to you:

  • How much time can you dedicate to blogging each day
  • What are your strengths (writing, design, graphical, ...)
  • What tools do I have (CMS, editing software, etc.)
  • With all this, you can create a realistic and sustainable blogging schedule.

    2. Writing and publishing workflow

    flowchart for publishing a blog post

    Having a smooth writing and publishing workflow is important for maintaining a consistent blogging schedule. First, you need to know what different tasks are associated with blogging. I think these are the three most important ones:

  • Content creation
  • Designing
  • Publishing and promotion
  • The time spent on each of these three varies from person to person, but it is important you know how much time you spend on each.
    For me, it takes me around 3 hours to write a 600-word blog post (4-5 hours for a 1000-word post) without doing the research. And I have lots of spare time, so it is possible to write 4 to 5 articles a week.
    A blog post without photos isn't a real blog post, and it looks dull, too. That's why I try to find the most suitable images for each blog post. And as I am not the most creative person on this planet, this can sometimes take me 2 to 3 hours to find the right photos.
    Publishing and promoting a new blog is fairly easy (at least for me). Just press some buttons, and all is done. Okay, sometimes I write additional posts on X and Pinterest to promote my new post, but this takes a maximum of one hour.
    Note to myself: I should put more work into promoting this blog, as the number of visitors isn't really spectacular.

    If you're a beginning blogger like me, you have to do this all by yourself, which can take some time. But as with everything, the more you do it, the better you get and the quicker you do it.
    And remember: quality above quantity.

    3. Create your schedule

    write down your blogging schedule

    By now, you already know how much time you can spend on blogging and how much time you need for one blog post.
    Now, you can decide how many posts you will write (and publish) per week.

    Finally, it is time to create your calendar based on the above information. And again, this is for everybody differently, but I (try to) publish two new blog posts every Tuesday and Friday.
    I do the writing on Saturdays, Sundays, and Wednesdays. On other days, I look for matching photos, and I am always searching for new ideas to write about.
    This schedule offers some flexibility, but I try to stick to it these days (I need some structure, or I start procrastinating).
    When I have time left, I sometimes re-read older blog posts and re-write parts of it (often needed). When I am in a very productive and creative flow, it can happen that I write two posts in one day, which gives me some space for "writer's block" days where I can barely write a few lines.

    If this schedule doesn't work for you (as I said, it is very personal), figure out a schedule that suits you and try to stick to it.

    4. Adjust and review your schedule

    making adjustments to the schedule

    You have now created a bogging schedule and have been publishing some posts already; the time has come to check your results. You can do this on a weekly or monthly basis and check it against your blogging targets from point one.


    Do not confuse a blogging schedule with a content calendar. A blogging schedule is a blueprint of when to do what for a blog post. A content calendar is an overview of what you have posted and what is in the pipeline to be published.

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